Responsibility and sustainability are part of Kaufland’s DNA, regardless of where we are. We have a strong commitment to people and communities, as it is our way of contributing to the sustainable development of the area in which we operate. The project CEOs Back to School is in accordance with our CSR strategy to improve and enhance the long-term well-being and the quality of life for our project’s beneficiaries. Guiding young people using the personal example, allowing them to find their calling and to develop their values and interest is about education for a better future.